There’s a tendency to assume that the volume and intensity of online discourse translates to the real world in a way that isn’t true. If it were, Snakes on a Plane would have been a blockbuster success and nobody would have gone to see Avatar. Of course, it’s worth stressing that the internet is not real life. The release of all this publicity material in a concentrated period brought all of these complaints bubbling back to the surface, especially for anybody who uses social media. Other complaints concern the art of adaptation, especially changes made to the source material’s chronology. Some of this reflects a conservatism in the fandom, with anger reported at the hiring of an intimacy coordinator. Payne are candid about how little they care for such complaints. Some of this is the reactionary backlash accompanying any modern project with female characters or characters of color, and showrunners Patrick McKay and J.D. As with any new adaptation of a work with a devoted fandom, the online response has been something of a cacophony. The first trailer was broadcast during the Super Bowl, turning the release of footage into an event in itself. First-look images were released last week. The title was revealed towards the end of January. Even more than The Wheel of Time, The Rings of Power is a transparent attempt by the streamer to produce “ the next Game of Thrones.” Initial estimates suggested a $1 billion budget for six seasons, but more recent estimates suggest the first season alone cost $465 million.Īs such, the streaming service was probably hoping for a universally positive reception to the first publicity material to hit the internet. The mere existence of the show invites comparisons to Peter Jackson’s groundbreaking Lord of the Rings trilogy, a touchstone for Millennial audiences. The past week has offered audiences their first glimpse at Amazon’s upcoming Lord of the Rings series, titled The Lord of the Rings: The Rings of Power.Īmazon has a lot riding on The Rings of Power.
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